What 10DLC is
10DLC is the name carriers use for business texting on a normal 10-digit number. The “10” is the length of the number. DLC means long code. A2P means the message comes from an application, not from one person texting another.
US carriers want that traffic registered, under a brand and a campaign, so they can tell a business program apart from spam. Entrance registration lives on the account. It is the same form the account already uses, and it checks the site you submit before the campaign goes to review.
Every account needs an approved campaign before regular sending. You can register more than one business. A workspace links to one campaign.
What the form looks at
The form reads the public website, how people opt in, and whether the sample messages match the use you described. If a submission would fail review, it says so before you send it. Status email follows the campaign through approval.
Start at registration, or write support@entrancegrp.com if the questions do not match the business.
Brand, campaign, and trust score
A brand is the business. A campaign is the use: the kind of messages that number will send. The Campaign Registry is the hub carriers use for those records.
After approval, the brand gets a trust score. Daily throughput follows that score. A T-Mobile cap is the floor to plan from. A cap of 10,000 on T-Mobile usually means about three times that across carriers. Numbers are ordered in Manage Numbers at $1 a month. They are the same kind of 10-digit numbers you already use. Registration does not mean buying a new kind of number.
Use cases
The use case is the kind of messages the campaign will send. Standard ones include:
- 2FA. One-time passwords and account verification.
- Account notifications. Status of an account.
- Customer care. Support and account management.
- Delivery notifications. Where an order is.
- Fraud alerts. Spending and security alerts tied to an account.
- Higher education. Messages from a college or university.
- Marketing. Promotions and limited offers.
- Mixed. More than one of the above. Mixed campaigns tend to get lower throughput.
- Polling and voting. Surveys. This is not a candidate campaign.
- Public service announcements.
- Security alerts. A compromised system.
A candidate or committee campaign is its own registration. Political texting is that case, not “polling and voting.”
What registration does not do
An approved campaign does not override spam complaints. Messages people report can still be filtered. The people you text do not receive your registration packet.
Common questions are collected in the 10DLC FAQ. Billing covers the segment rate. Carrier fees are included in that rate.